Prof. Dr. Danijel Pavlović, the Director of the Academy for Hospitality, Tourism, and Wellness, and the General Secretary of the Institute for Peace through Tourism (IMIT), was a key speaker at several prestigious international events in celebration of World Tourism Day 2024. At these events, Prof. Pavlović emphasized the importance of tourism not only as an economic sector but also as a means of achieving peace, understanding, and dialogue among nations.

At the "Tourism and Peace" Forum, held on September 26, 2024, in Travnik, Prof. Pavlović participated as a panelist in the event "Tourism Day in Travnik." On the panel titled "Tourism and Peace," he discussed how tourism can serve as a bridge between different cultures, especially in regions affected by conflicts. He particularly highlighted the role of tourism in strengthening peace and cooperation, especially in the Balkans.

During an online lecture organized by the Academic Council of Sultans Trail, Prof. Pavlović delivered a presentation titled "Building Peace Through Tourism." In this lecture, also held on September 26, 2024, he explained how tourism can bridge cultural, religious, and historical differences among nations. He emphasized the role of educational institutions, such as the Academy for Hospitality, Tourism, and Wellness, in training future leaders and professionals. Tourism was portrayed as a powerful tool for achieving global peace and mutual understanding.

At the VII Gran Sasso International Forum, held from September 26 to 28, 2024, in Teramo, Italy, Prof. Pavlović was the keynote speaker in a session titled "Tourism as a Bridge of Peace, Dialogue, and Community for Sustainable Development." During his presentation, entitled "Building Peace Through Tourism - Bridging Divides Through Tourism," he highlighted how tourism contributes not only to economic development but also plays a vital role in connecting people and communities, facilitating better intercultural dialogue and understanding. His presentation illustrated how tourism can be a driving force for sustainable development and peace.

The Academy for Hospitality, Tourism, and Wellness remains committed to promoting the importance of quality education in tourism while raising awareness of its role in achieving global peace, sustainability, and understanding among nations. These initiatives affirm that tourism is not only an economic branch but also a key factor in building a more peaceful and harmonious world.