The competition “My Destination – My Brand” was held on April 17 at the Academy of Hotel Management, Tourism and Wellness.

The task of the competition was for participants to conceptualize and present a tourist destination as a brand, through destination analysis, the creation of an innovative tourism product, and a promotion plan, supported by an effective presentation.

We would like to thank all participants for their effort, dedication, and hard work. Through their projects, they demonstrated outstanding innovation, creativity, and talent, as well as a high level of understanding of tourism concepts and contemporary trends.

The competition was extremely strong – both in terms of ideas and presentation quality – and the final results were decided by very small margins.

Participants:

• “Josif Pančić” Gymnasium, Bajina Bašta @gimnazija_josif_pancic


• Secondary School of Economics “Slobodan Minić”, Aranđelovac @eus_arandjelovac


• Secondary School of Tourism, New Belgrade @turistickaskola_novibeograd


• International School, Belgrade @intschoolserbia


• “Jan Kolar” Gymnasium, Bački Petrovac @gjk.fotky


• Valjevo Gymnasium @valjevska.gimnazija.official


• Secondary School “Svetozar Miletić”, Novi Sad @ekonomska.se.budi


• “Miloš Savković” Gymnasium, Aranđelovac @gimnazija.ar


• Secondary School “Miloje Vasić”, Veliko Gradište @srednjamilojevasic


• Secondary School of Economics “Vuk Karadžić”, Velika Plana @eusvelikaplana


• School of Economics and Trade, Smederevo @etssmederevo


• Primary and Secondary School “Petro Kuzmjak”, Ruski Krstur @petrokuzmjaksk


• Secondary School “Kosta Cukić”, Belgrade @sskostacukic


• School of Hospitality and Tourism, Belgrade @utskola

Results:

1st place – School of Economics and Trade, Smederevo

• Prize: 2 nights at @hoteltornik + 20% tuition discount

2nd place – Secondary School of Tourism, New Belgrade

• Prize: 1 night at @hotelpark_vrnjackabanja + 15% tuition discount

3rd place – Valjevo Gymnasium

3rd place – Secondary School of Economics “Slobodan Minić”, Aranđelovac

• Prize: spa vouchers for @hotelizvor + 10% tuition discount


• All participants are entitled to a 7% tuition discount.

We would like to express our gratitude to Olgica Miljković, representative of the National Tourism Organisation of Serbia, for her participation in the evaluation committee, as well as for her professionalism, expertise, and valuable contribution to the competition.

Special thanks go to the mentors, whose professional guidance, dedication, and work with students significantly contributed to the quality of the presented projects.

See you again – the competition will be organized next year!